PurityAutomation
About

One builder.
Owner-operator, start to finish.

Purity Automation is run by Justin Pinto. He scopes it, builds it, ships it, and is still the one on the line a year later. AI does the heavy lifting under his direction, which is why it moves at the pace it does.

Justin Pinto, founder of Purity Automation
Who you work with

Justin Pinto

Founder · Purity Automation

I work with operators who are tired of trading their time for the same week, every week. Founders who want to scale revenue without scaling the hours it takes to earn it.

For five years I've been shipping production software across finance, ecommerce, real estate, and professional services. Every engagement is owner-operator from start to finish. I scope it, I build it, I ship it, and I'm still on the line a year later when something needs to grow.

Here's what I see across every industry I touch: the operators leaning into AI right now are quietly pulling ahead of the ones who haven't started. The window is open, and it's a good one. I'd rather see you on the right side of it.

If this sounds like the season your business is in, grab thirty minutes. We'll figure out together whether what I do fits what you need. If it doesn't, I'll point you at someone who's a better call.

How we think

Fewer humans in the loop. Better humans in the loop.

Three principles run underneath every system, every engagement, and every line of code.

Trust

Earned by what you can verify, never by what we promise. Every system logs what it did.

Transparency

Nothing hidden. Every decision, dollar, and line of code is yours to see, and yours to keep.

Tenacity

We show up, we ship, we iterate. A year later, when something needs to grow, the same person is on the line.

The stack

Built on tools you already run.

Every system ships on infrastructure you can log into. Where a tool has no API, an agent drives the interface the way a person would.

Finance ops
  • QuickBooks Online (multi-realm)
  • Stripe
  • Bill.com
  • Cohesion
  • Vendor ordering APIs
CRM + outreach
  • ClickUp
  • Follow Up Boss
  • Monday.com
  • HubSpot
  • GoHighLevel
  • Instantly
  • Calendly
Data + storage
  • Supabase (RLS)
  • Airtable (dozens of bases)
  • Postgres
  • Google Sheets
Infrastructure
  • Modal (dozens of apps)
  • Vercel
  • Make.com
  • Resend
  • Slack
Ecommerce
  • Shopify Storefront API
  • Next.js commerce
  • Stripe Checkout
Scraping + research
  • Playwright
  • Apify
  • Firecrawl
  • Clay
Guarantees

What you can hold me to.

An audit trail on every action

Every send, post, and transaction is logged and queryable by date. There is no black box you are asked to trust.

A kill-switch on every integration

One command stops any system I ship. You never have to email me to turn something off.

Portable code, yours to keep

Accounts, credentials, documentation, and a working copy of the code are handed over at launch, so you could take the whole thing in-house tomorrow if you wanted to.

Direct access to the builder

You talk to the person who wrote the code. No account manager, no ticket queue, no rotating rep.

Talk to the builder

No account manager. Just me.

Thirty minutes to describe the week. If the fit is there, a one-page scope lands within days.